Transactional Myopia
- Scott A. Gibbs
- Apr 27, 2016
- 2 min read
The more things change the more it seems that people hold tighter to old paradigms (sorry, I hate the word but can’t find one more suitable). In this case, I’m referring to transactional mindsets. I’m sure like you; I get inundated with online offers for things that are going to rock my world. Playing on my emotions, I’m prodded to just click to learn more about this opportunity. Of course, there is a hook and it will cost me. So let me get this straight, you really don’t give a crap about my happiness and financial security. This is a transaction and you are the receiver of the financial rewards. If you live by the sword, you die by the sword. In this case, if your primary motivation is maximum transactions, you will implode along with the industry you work in or the business you work for. And yes, ultimately all industries are going to implode from the onslaught of technological innovation.
The world is full of takers, which is why givers are emerging as the new winners in this economy. I am impressed when I’m invited to participate, at no cost, in the online conversations of so many creative types who are open and giving with the wisdom they have learned, both positive and negative. Not only are they free with their knowledge and wisdom (yes there’s a difference); they share it with passion and conviction. So, why are they so giving? They’re giving because they understand that their personal brand, which is based on the relationships they forge with others, is the most important thing to their emotional and financial wellbeing. They realize that when the proverbial shit hits the fan due to technological disruption, they will be resilient because their brand is portable. In essence, brand drives transactions, not the reverse. So, thank you Gary Vaynerchuk, Chase Jarvis, Tim Ferris and the multitudes of others who constantly work on overdrive to encourage me to pursue my dreams and reach new heights. Brand is the new currency, so transform your strategies accordingly.
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